Mark Interest

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Summary

Interest marking is the first thing that should happen after a bid is imported. Before any rates get set, your operations person — who knows the network best — should walk through the lanes and tell the pricing person which ones matter. Pricing then knows where to get aggressive and where to walk away. Skip this step and pricing is flying blind. Every lane looks equal, time gets spent sharpening rates on freight you do not want, and the lanes you actually need to win get the same treatment as the ones you do not.

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The interest scale

BidRight uses a 0–3 scale. Higher numbers mean more aggressive pricing. The 3s and 2s are where you sharpen the pencil. The 1s and 0s tell pricing not to waste time hunting for margin you do not need to give up.

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Who marks interest

Operations marks interest. Pricing prices. Operations knows which lanes fit the network — where you have backhauls that need cover, where you have capacity sitting, where drivers want to run, and where the lane has burned you in the past. That context does not show up in historical rate data, so pricing cannot infer it on their own. The handoff is simple: ops marks every lane on the bid, then pricing takes it from there.

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When to mark interest

Right after the bid is imported, before any pricing work starts. If pricing has already started setting rates and interest has not been marked, stop and mark it first. Re-pricing is faster than pricing the wrong lanes well.

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What’s coming: Auto Interest

Auto Interest is a feature coming soon. It will remember the interest levels you set on previous bids — including other bids into and out of the same areas — and suggest an interest level for each lane on a new bid. You will still review and adjust, but the starting point will be informed by your network history instead of a blank slate. This is especially useful for repeat shippers and for lanes in regions you bid on frequently.

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Related content

• Your first bid: Where interest marking fits in the full bid workflow.
• How to add a bidding customer: Customer setup that happens before the bid is imported.